Retail Target: Display Point Reports
The Point Summary report gives you the total points that fall within the sites trade area for the sites that are plotted on the map.
NOTE: Point Data provided in display point files, defined as Count data, will be summed and included in Summary report. Advanced Retail licensed users may also save Point Summary Counts as site data by clicking the Save icon of the corresponding display point.
The Point Details report list each point that is within a sites trade area, and the distance in miles from the site, for all the sites that are plotted.
NOTE: Point Data provided in display point files will also be included in Point Details report.